BRX Pro Tip: Are You Ahead of the Curve?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, the question of the day, are you ahead of the curve?
Lee Kantor: [00:00:10] Yeah. This is so important, especially in today’s world where technology moves so quickly and there are so many new, great, interesting things that are bubbling up. Your clients expect you to know about what’s going on, and that’s part of the reason that they hired you. Like, they expect you to be the expert that they aren’t because they don’t have the time or the resources to be that kind of in depth in the knowledge of the service that you provide.
Lee Kantor: [00:00:40] So, what are you doing to stay ahead of your clients? Do you have a new offering this year that you didn’t have last year? If your clients ask you for what trends you see ahead, would you have a good answer for them? Is there anyone on your team today that’s testing a new technology or a new tactic? If not, you better ask yourself why.
Lee Kantor: [00:01:01] I’ll never forget when we started doing this kind of work many, many years ago, someone said, “If you’re not experimenting in Web 1.0, how can you be ready for Web 2.0?” And that same thing is true today. If you’re not experimenting with AI or things like ChatGPT, I can promise you that your competitors are.
Lee Kantor: [00:01:24] Someone on your team has to be investing some time on what’s next. You have to know, though, going in that a lot of it won’t be relevant and a lot of that will be failed experiments. But I promise you some of it will be gold, some of it will stick.
Lee Kantor: [00:01:41] And you have to remember, leaders lead and they lead with information. And you have to have the information in order to help your clients get to that next level so you can help your firm get to that next level.
