BRX Pro Tip: Delivering ROI
Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk a little bit about delivering ROI.
Lee Kantor: [00:00:10] Yeah. Having the conversation about ROI is really what differentiates our platform from traditional media. Traditional media wants to duck the ROI conversation and they want to focus in on audience and listeners and things like that that aren’t real and that they can’t really control. We want to focus on green dollar ROI and have a conversation and understand the value that putting our clients in contact with and the communication with their most important, most coveted prospects that that’s what’s going to bring them.
Lee Kantor: [00:00:43] So, you always have to tie back our activity in here with the ROI, which means more money that the client can make, because they’re getting in front of these hard-to-reach people that’s going to eventually buy their things. But another area of ROI that I don’t want to ignore that’s just as important in a lot of cases are these more intangible, these softer kinds of ROIs. That might be this sense of belonging they get when they are the hub of a community. The relationships that they’ve nurtured with existing clients and with new people.
Lee Kantor: [00:01:16] The status that they get by being the host of a radio show. This credential that they now have and being seen as somebody important to the ecosystem that they serve. The feeling that they’re contributing to something that’s bigger than themselves. The impact that they’re making. These are all kinds of ROI that it’s important for you to remind your clients that they’re getting and it’s important for them to realize that they wouldn’t be having this if they weren’t affiliated with Business RadioX and they weren’t hosting a show that serves the ecosystem that serves them.
Stone Payton: [00:01:47] Well, you bring up an excellent point. I think it is an important discipline as a studio partner or studio operator to have your client articulate and I mean consistently, regularly articulate specifically the ROI that they are getting, because they are getting it, they do know it, but have them say it out loud.
