BRX Pro Tip: How We Demonstrate Our Expertise
Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, how would you frame up our approach, our strategy, this thing of ours in terms of how we demonstrate expertise out there in the marketplace?
Lee Kantor: [00:00:17] I think it’s important for all of us in our local market to position ourselves as a place where the business stories get told, and that we should be a trusted resource for the business community. We prove our expertise and this elevated position in the community’s minds by the company we keep. So, that’s by our guests, that’s by our clients, that’s by our power partners, that’s by the events we cover. All of that demonstrates through action who we are and what we do.
Lee Kantor: [00:00:51] And it’s important to get some testimonials and some case studies from all of those constituents that say how awesome we are. That is a lot more meaningful for a prospective client or somebody in the community than us tooting our own horn, saying how great we are. I would much rather have someone say that I’m great than tell someone I’m great. So, the more that we can get our constituents to say how much they like us and how much they value us, the more successful we’re gonna be, and we’re not going to have to sell anymore. Now, we’re going to just be choosing who we want to work with.
Lee Kantor: [00:01:27] So, I think it’s important to hang out with the right people, to get the right guests on the show, to get the right clients, to get results, and to serve power partners that are—that people in the community respect, and then show up at events that the community respects, and then get those people that we’re working with to say something nice or to write something nice to say how awesome we are.
Stone Payton: [00:01:53] Lee, That was great. And so are you.
