BRX Pro Tip: Do What They Don’t Want to Do
Stone Payton: Welcome to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, some of you in the Business RadioX network know my grandfather on one side was a multimillionaire by the time he was 29. And this was back in the ’40s. And he gave me some advice before he passed away. He said, if you want to help more people and make more money, do the things that the other guy doesn’t want to do. And that’s kind of your philosophy, right? When it comes to serving our clients, providing for the care and feeding of our clients, you’re a big proponent of do what they don’t want to do.
Lee Kantor: Right. We should be focused in on doing as much of the work that they find to be burdensome, hard, not fun. And they should be focusing on the parts that’s most productive, that’s getting them the relationships that are meaningful and that’s helping them grow their business. The more stuff we can take off their plate, the more likely they’ll become a customer for life and they’ll be leveraging our platform for a long, long time. So, it’s important to identify the parts that help them become successful. Let them do that and you do as much of the other stuff as you possibly can.
