BRX Pro Tip: Educate vs. Sell Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk about this hydraulic, these two ends of a continuum, maybe is the way to frame them up, I don’t know. Two strategies, two communication methods, but when it comes to this thing of ours, but it’s, educate versus sell.
Lee Kantor: [00:00:18] Right. Everything we do, we try to be elegant and using, teaching, or educating as kind of the tool in order to serve your community is a great strategy. So, instead of trying to sell somebody on having a show or how to leverage the platform, teach them the benefits of having a show or teach them how to leverage the platform. So, instead of going out and pitching, now, all you’re doing is teaching. And when you’re teaching, that has a higher perceived value. It’s kind of more, it has people sales radar lowered. And then, you can build an email list, you can build a community, and you can do it using tools like a webinar.
Lee Kantor: [00:01:05] You can do it in your studio. You can do a class. You can do private classes on how to leverage a platform. You could do media training, teaching. You can teach people how to be a good interviewee. You can teach people how to be a good interviewer. You can teach people how to get the most out of a podcast. You can teach aspiring podcasters. You can teach corporate podcasters how to get the most out of their podcasts for their company. There’s lots and lots of things that you are an expert and that you have the credential and authority to teach because you run a Business RadioX studio or you host a Business RadioX show.
Stone Payton: [00:01:39] And I would say that maybe like Ninja Level 9 double-black belt is let someone else teach you. Be open enough and vulnerable enough to let someone else teach you. So, you know, maybe an idea, say, “Look, I had this platform available to me. I’m kind of spooled. I really enjoy it. I’m probably under-utilizing it.” “I don’t know, Joe, if you had all of these assets available to you, you know, you know a little bit about how we’re using them to try to help people who make money, how would you leverage a platform like this?” Let them teach you. And I’ve found that to be a pretty powerful conversation as well.
Lee Kantor: [00:02:11] That’s right. So, don’t neglect teaching.
