BRX Pro Tip: Never Forget Expertise, Not Service Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you are fond of saying never forget expertise, not service.
Lee Kantor: [00:00:12] Absolutely. I think that this is one of the traps that we run into sometimes, is we get bogged down into the delivering of the work that we do in terms of recording a show, hosting a show, you’re doing a show. And we kind of lose sight of the fact that these people are hiring our prospects and our clients or hiring us to solve a relationship problem. And the way that we do that is through the media and through doing shows and things like that.
Lee Kantor: [00:00:40] So, it’s important that we are always on point in terms of doing that kind of consulting and leading the engagement, and not getting kind of bogged down with the customers, kind of some of their thoughts about how we do what we do. We are experts in what we do. We are experts in using the media to build relationships. And they’re hiring us for those insights and connections, not just to press record and to make sure the intro sounds good. All of that stuff is a means to an end. But remember, at the end of the day, they’re hiring us to help them build relationships with the people that matter most to them.
