BRX Pro Tip: Facebook Live Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about how we’ve been using Facebook Live here in the studio.
Lee Kantor: [00:00:10] Yeah. Facebook Live is a fun tool, and I want to evolve to start using LinkedIn Live for the same purposes. But what we do is before the show, we like to do the mi check on the air. This gives another point of value for each of the guests. They come on, and they—we ask them—instead of just saying their name and their business, we ask them to do like kind of a quick elevator pitch, so they get to talk about their business in a short manner while we’re doing the mic check anyway. And we’re broadcasting it over Facebook Live. Now, Stone, you’re the one who’s pressing all the buttons on this. So, talk about how, kind of, you’re making it work.
Stone Payton: [00:00:45] Oh, yeah. It’s easy to execute, obviously, or it wouldn’t be me doing it. It works here in the studio. It works out in the world. In terms of executing, I just go to the Facebook page, and, you know, the one that we operate. And then, each of you, if you’re going to do this, you want to go to a Facebook page that you have control over. Very simple. You click the Facebook Live button. You type in a little bit of a note. And I’ve got a little USB camera on a little boom that I can swing around and show it to everyone.
Stone Payton: [00:01:12] The way I execute it is when we’re getting close to getting settled down a little bit, I’ll tell everybody, “Look, we like to do the soundcheck on Facebook Live unless there’s anybody that doesn’t want us to do that.” I have yet for anyone to say no. And I say, “Well, the reason I mentioned it is because there are some people who will tap into that. It is great for getting some energy around what we’re doing.” You know, don’t say anything during soundcheck that you don’t want people to hear because you’ve already got an audience.”
Stone Payton: [00:01:38] And so, I’ll do that. We’ll do the soundcheck. As Lee mentioned, having them kind of do their little elevator pitch gets them—it’s great for the soundcheck itself. It gives them a chance to share what they want to share out there with the audience. Now, we’ve chosen to confine it to the soundcheck. So, after we’ve done the soundcheck, but before we go on air live, I will let them know, and I’ll let the Facebook audience know, “Hey, we’re about to check out here. Go catch us live at bumpety-bump.” And, usually, that’s at atlantabusinessradio.com, or ‘You can catch us on demand at atlantabusinessradio.com,” as well.
Stone Payton: [00:02:15] Then, I’ll turn that Facebook thing off. And then, we’ll do the balance of what we do. You know, I’ll say, “Okay, we’re about to go live.” And it gets everybody sort of in the groove. They seem to love it. And I know we get engagement on Facebook. And I know a lot of people probably just look at it, you know, sound down, but it just—it lets you know that we’re doing stuff, and we do so much stuff across the network that it seems to be just marvelous for getting additional energy around these shows. So, highly encourage you to do that.