BRX Pro Tip: The Importance of Finding Your People
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today’s topic, Lee, finding your people.
Lee Kantor: [00:00:09] Yeah. It’s so important to find your people, or as Seth Godin calls it, your tribe. The sooner you can identify the people who are most important to you, those are the people who are the ones that are going to be able to really move the needle in your business. The sooner you can be clear on that, that’s when you can start growing. You have to find the people who believe what you believe, who prioritize what you prioritize, and who truly value the service that you’re providing.
Lee Kantor: [00:00:37] The clearer you can get on this persona, the easier it will be to identify where they hang out and the faster you can build relationships with them and start working together. And, ideally, you’re going to get to the point where you will become the person that your people want to find, too, and that they want to hang around with. And if you can be that kind of indispensable person in the niche that you serve, then your people will appreciate you and you’ll be able to help a lot more people
