BRX Pro Tip: Stop Talking to Your Team About Your Next Great Idea
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, Your next great idea.
Lee Kantor: [00:00:10] Yeah. A lot of entrepreneurs and business leaders spend so much time trying to come up with that next great idea. And they’ll think about it. It’ll take up so much of their mental energy. They’ll share with their team. They’ll have meetings. They’ll brainstorm, They’ll whiteboard. They’ll do all types of thinking about their next great idea.
Lee Kantor: [00:00:29] But the one thing that they’re not doing and the thing that I recommend mostly is, when you have an idea and you’ve kind of flushed it out and you feel pretty good about it, stop talking to your team. Stop talking to yourself. And start talking to your clients.
Lee Kantor: [00:00:45] Ask three of your clients about your idea today. I promise you, you’re going to get better, more actionable information from a person who is already spending money with you than you’ll get from your own internal dialog or that from your team. Your clients know what they got when they bought your service, so they should be your first stop to vet any idea you have.
Lee Kantor: [00:01:11] They should be the ones that say, “You know what? That is a good idea. I’d pay for that.” “Oh, no. I would not pay for that. I don’t think you can really deliver that.” You want to know this information. And the best way to get that information is right from the horse’s mouth.
Lee Kantor: [00:01:25] So, go to your clients and ask them how they feel about your next great idea. And I promise you will get more actionable information from them.
