BRX Pro Tip: Easiest Way to Use Your Community to Grow Your Community
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, there seems to be a lot of wisdom to my way of thinking in using your community to grow your community. What’s your perspective on that?
Lee Kantor: [00:00:15] Yeah. I think the beginning of the thinking when it comes to community is to reframe your thinking of who your community members are, and look holistically at your community through the lens of members rather than clients, audience, email addresses, impressions, vendors, or even teammates. All of those people are your community. And if you think of them as members rather than all those other kind of terms, you can start prioritizing how you can help them and how you can come up with ways that can help them help you grow.
Lee Kantor: [00:00:55] And the easiest way is to start to ask them some questions like, Why are they part of your community to begin with? What do they want from it? Their answers can help you focus on what you’re doing well and what you should be doing more of by making your members feel truly part of the community. You can expect them to take more action in growing the community, because if you do things right, they will feel like it’s their community as well as your community.
Lee Kantor: [00:01:24] And when you have that type of buy-in, when they feel it is that invested that this is their community, then they are going to want to take those extra steps. They’re going to want to refer their friends to it. They want to involve more and more people and bring more and more people to it because it benefits them as well.
