BRX Pro Tip: My Favorite Reason for Hosting a Podcast
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you’ve been at this a minute. I’m sure you have several reasons for what you do. But what would you characterize as one of your favorite reasons to host a podcast?
Lee Kantor: [00:00:17] Yeah. My favorite reason to host the podcast that probably is the least measurable way to show ROI, but to me is probably the most valuable, is that I love learning new things. And hosting so many shows over the years has given me access to some of the smartest people that I’ve ever met. And I got to ask these people questions directly. I was talking to, you know, famous authors, speakers, leaders, people who have done amazing things and I’ve got to ask them questions that were important to me. And I’d get an answer that they would share with me, which I would share with all the listeners.
Lee Kantor: [00:00:56] But I think that that ability to get advice from experts is my favorite thing, and it’s something that we use kind of strategically in our business. Periodically, when we’re looking to get into a new area or looking to learn something, the first thing we’ll do is we’ll just spin up a show about that topic, and then start asking people and getting real intel from people that are doing it. Talking about it has helped our business grow quite a bit.
Lee Kantor: [00:01:26] And I think this is one of those things where it’s difficult to put a number in terms of ROI on, but it’s extremely valuable. Because the people that we’re communicating with and interviewing and meeting and building relationships with, these are people that folks would pay, you know, hundreds, thousands of dollars to just ask the same questions we got to ask them and get access to them in the manner that we got access to them. So, I think the vast majority of the knowledge I have and the knowledge that I share even in this podcast has come from people that I’ve interviewed in the past.
