BRX Pro Tip: How to Get a Sponsor Before Launching Your Studio Transcript
Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, it’s an exciting time for the entire Business RadioX network. We’re starting to grow. We’re talking to more and more new Business RadioX studio partners. Is it possible – and if so, how – to get a sponsor even before you formally launch your studio?
Lee Kantor: [00:00:22] Yeah, I think it’s a great idea to, at least, attempt to do this. And a way that we kind of help is we create a launch page for each of our prospective studio partners where we say, “Hey, guess what, Business RadioX is coming into the community. And we’d—if you know any interesting guests, we’d love for you to nominate them and submit them here.” And when you do that, you start getting a database of people that are interested, at least, conceptually with having Business RadioX in the market because they want to come on a Business RadioX show.
Lee Kantor: [00:00:52] So, when you start doing that, now, you have some data, and you go, “Wow! I’ve got 10. I’ve got 20. I got one hundred.” And now, you can go to some of the—you know, we call them the butcher and baker prospective show sponsors – the wealth management firms, the law firms, and CPA firms, the banks – and go, “Guess what? You have a chance to be a founding sponsor of this Business RadioX studio. And we’re going to cut you a deal. This is—you know, we don’t have any gas. We don’t have even a studio yet. But we’re going to let you get in early if you can make a commitment to being part of this mission to help get the word out. If you want to be a good corporate citizen like we do, you have an opportunity here to really put your money where your mouth is and to really invest in the community like we are.”
Lee Kantor: [00:01:36] And when you do that, you have a lot of good chance that these people will want to participate because they’re afraid that if they don’t do it, the bank down the street is going to do it. And this gives them a chance to kind of lock in at a lower rate than rate card early to help you fund your studio.
Stone Payton: [00:01:54] Well, this addresses so many just psychologically sound approaches to helping people help themselves. One of them is this thing you touched on, this fear of missing out. Another is there really are in virtually every business community a group of businesses that can afford to and genuinely want to support and celebrate the business ecosystem in that community, but they haven’t really quite figured out how, right? You know, it doesn’t quite do it to have your name on the side of the building or on the banner at the golf tournament. But this is such a a tangible, visible way to do that. And it also taps into a desire that a lot of people have to get a deal, you know. And so, I don’t think you have to push very hard. I think you can go out into your community, start to socialize the idea, let them know, “Look, we’re doing this, and we’d be delighted to bring on some early—” What did you call them? Founding sponsors?
Lee Kantor: [00:02:49] Founding sponsors, yeah. If they’re sponsoring the chamber, if they’re sponsoring the opera, or the ballet, the arts in your community, the baseball team, the minor league baseball team, if they’re already spending money to be a good corporate citizen, give them the opportunity to be a good corporate citizen by sponsoring your Business RadioX studio.