BRX Pro Tip: 5 Insights to Consider when Identifying Your Ideal Client
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what are some things that we ought to be taking into consideration as we’re trying to identify our ideal client?
Lee Kantor: Yeah. Some of these are obvious. Some of these maybe are not so obvious. But I think five insights to consider when you’re identifying your ideal client, and I think it’s a good exercise for people to do periodically, is to identify who their ideal client is and make sure that they’re working with those people who are the ideal client, the client that you’d like to clone and have lots more of.
Lee Kantor: The first obvious thing is demographics, you know, gender, current job, where they live, things like that. So, the obvious are the demographics of that individual. Second, maybe not so obvious, what are the goals of that individual? What outcome does that individual desire? So, that’s another important insight to consider when you’re identifying them. What is their goal?
Lee Kantor: Number three is what is their challenge. You know, what are the obstacles that are in their way? What pain do they have? What are they frustrated with? And really under understanding what those challenges are and where your solution fits in is really important when you’re identifying that ideal client.
Lee Kantor: Number four is, how do they make decisions? Who influences their decision? What type of information do they need to make decisions? Those are really important to understand kind of the buyer’s journey when it comes to that ideal client. So, understanding their decision-making is important.
Lee Kantor: And number five, what’s their budget? Are they buyers? Are they shoppers? Have they bought what you’re selling before from somebody else? What do they prioritize, value, quality, or price when it comes to buying? Really understanding kind of the money side of this is really important when you’re kind of positioning yourself as a solution for these folks.
Lee Kantor: So, I suggest, you know, kind of spend some time identifying that ideal client. And then, the tighter you can hone in on it, the easier it is to find them and market to them. And then, things change. You know, maybe your ideal client today is not the same ideal client who was five years ago when you started your business.
