BRX Pro Tip: What is Your Irresistible Offer?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, the question of the day, What is your irresistible offer?
Lee Kantor: [00:00:10] Yeah. An irresistible offer is something that you offer folks to get the right people into your tribe. And this is something where you can’t hold back. You have to give away the best that you got. Don’t skimp. This has to be the best stuff you have because you want the right people into your world. And the best way to get them there is to be generous and offer them something that they must have that’s going to really help them.
Lee Kantor: [00:00:38] And you can use different platforms to share this offer, but most importantly, you want to move those people out of those platforms into your world. And having this irresistible offer is a great way to do that because, ultimately, you want to get more people that are important to you into some sort of a database so that you can market to them over time. And you can’t do that efficiently or effectively on third party platforms. You got to move them into your own database so that you can continue to market to them inexpensively.
Lee Kantor: [00:01:11] Because those third party platforms get very expensive very quickly. They don’t let you really get to know those people. You can communicate to a lot of them, but they really don’t know who you are until you move them off platform into your own world. So, do that as quickly as possible. And having an irresistible offer that’s so desirable is a great way to move them off a third party platform into your database.
