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BRX Pro Tip: Why You Should Lean Into the Suck

May 15, 2025 by angishields

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BRX Pro Tips
BRX Pro Tip: Why You Should Lean Into the Suck
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BRX Pro Tip: Why You Should Lean Into the Suck

Stone Payton: And we are back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about the discipline, leaning into the suck.

Lee Kantor: Yeah. We just recently were broadcasting from the Tillman Run here in Roswell, Georgia, and we were around a lot of military folks, and leaning into the suck is a military kind of phrase that comes from military training. And it’s a mindset and strategy for confronting difficult, uncomfortable situations head on rather than avoiding them. And that’s how it is in life. You know, you have to accept and embrace challenges. You have to be able to transform adversity into opportunities for growth and resilience and self-improvement.

Lee Kantor: And obviously, anytime you start something new or you’re going out into an adventure you’ve never done before, you’re going to suck. It is going to suck because you’re learning. These are new things. You’re doing things for the first time, so you can’t be great at it at go.

Lee Kantor: When you start something new, you just got to just kind of power through, lean into kind of the suck, as they say, and then just focusing on improvement. And if you just start doing the work and you keep grinding, you’re going to get better. You’re going to suck less and less over time.

Lee Kantor: You cannot escape the suck. You can only make the choice to lean into it and get better. If you can really buy into this and kind of lean into this, this mindset can transform challenges into opportunities. It’s going to make you more resilient. Your awareness is going to be higher and you’re going to achieve more. By embracing the suck, you not only endure the hardships, but you thrive through them. You’re going to emerge stronger and more capable and ready for whatever it is that happens next.

Filed Under: BRX Pro Tips, BRX Studio Partner Pro Tips

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