How Can You Leverage Your Network to Serve a New Sponsor?

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Stone Payton:
And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you are so good at this. I want to ask you to talk about it a little bit. How can we leverage our existing network to serve a new client, a new sponsor?

Lee Kantor:
One of the benefits of operating your own Business RadioX Studio is that your network is very diverse. You have interviewed or been part of interviews of people in a variety of industries that most people really don’t have access to. Most people work in a certain field, and they know certain types of people, but because you interview people from all across the business community, you have a very wide and deep network.

Lee Kantor:
So, when you have a new sponsor, one of the most generous things you can do to really help them have a successful launch is reach out to your network and make a connection. I do these all the time, “Bob, meet Mary. Mary, meet Bob.” And then, get them together, and so they can start helping each other. So, now that your new sponsor can reach out, and then take it from there, and then start building a relationship, you’ve served both of those parties. You’ve made it easier for the sponsor to make a new friend and maybe meet a new potential prospect or client for them. And you’ve helped the past guest get onto another show to help give them more exposure and get the word out about their work. And they might have a new business acquaintance that can help them in their business.

Lee Kantor:
So, by being this kind of mega connector, you are really living into the mission that we’re trying to help our studio partners do in the markets they serve is to being that de facto media outlet, that hub, of business knowledge and influence in their market.