BRX Pro Tip: 3 Underutilized LinkedIn Tips
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know we’ve been diving into LinkedIn as a platform to communicate, to serve, and for business development. What are you learning? Are you picking up any tips about LinkedIn?
Lee Kantor: Yeah. LinkedIn is so powerful and it’s used by billions of people at this point, and it’s so important to leverage the network aspect of it. But there’s some things that are not so obvious when it comes to LinkedIn that I recommend folks kind of explore and take advantage of.
Lee Kantor: Number one that I highly recommend in any social media platform, if possible, but especially in LinkedIn where all your connections are, is export your connections out of LinkedIn to an external CRM platform that you control. You want to get all of that data that you’ve accumulated over the years out of their platform because you never know if they’re going to change the arrangement that you’ve already signed up for and that they could charge you for accessing these people.
Lee Kantor: Just like right now, your feed and your posts aren’t being seen by your entire network. You’re allowed to export your connections out of LinkedIn, so export them and then you can, you know, market to them and talk to them in the manner you want to do, the rhythm you want to do, instead of hoping that your posts are going to be seen by your network.
Lee Kantor: Number two is, if you are researching somebody or if you’re potentially going to hire somebody, and you might not know this, but every time you search for somebody in your LinkedIn when you’re signed in, they see that you’re doing this. There’s a way to be anonymous and browse anonymously. If you’re doing any type of Intel or research like that, you may want to go anonymous when you’re browsing.
Lee Kantor: Number three, I would recommend experiment with LinkedIn Live video to demonstrate your expertise, this is a great way to post LinkedIn likes when you do these kind of things. But this way, if you do business with other business people, then LinkedIn should be your main social media channel. So, why not periodically have some LinkedIn Live content or video content out there with you being smart about what you’re doing?
Lee Kantor: So, those are three underutilized tips that people aren’t really taking advantage of as much as they should.
