BRX Pro Tip: 6 Local Directories Every Professional Services Provider Should Be Listed In
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know we have found tremendous value as studio operators being listed in local directories. Any more specific guidance on that strategy?
Lee Kantor: Yeah. Local SEO is getting harder and harder and being in these directories are kind of table stakes when it comes to being found locally by geography. So, if you’re doing any kind of work locally or you want to do any kind of work locally, it’s important to show up on these kind of directories or lists.
Lee Kantor: The first one, the most obvious one, obviously, is Google My Business, make sure that your profile is filled out as completely as possible. A second place that’s good to appear in are Chamber of Commerce directories, so try to show up there if you can. Other places are social media company pages like on Facebook or LinkedIn, make sure that’s filled out properly.
Lee Kantor: Number four would be local business associations, not the Chamber of Commerce, but other kind of specific ones to your industry. A lot of those maintain directories, make sure that you are listed properly there. Number five, Better Business Bureau is a nice one to be part of, make sure that your listing appears there. And lastly, are these neighborhood platforms like Yelp or Nextdoor. If that’s where your clients are hanging out, make sure that you are listed there because you always want to show up online where your clients are hanging out.
Lee Kantor: So, if there’s a place where your clients appear, make sure that you are listed properly there. And always make sure on a regular basis that all the listings are up to date. I mean, people’s phone numbers change, their emails change, their addresses change. Make sure that when those things happen that you go through and go into each of those places and make sure that all of that information is up to date.
