BRX Pro Tip: Marketing has Changed
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, maybe it’s obvious, maybe it’s not, but you and I have certainly observed marketing has changed.
Lee Kantor: Yeah. There was a time when marketers could get away with just blasting some impersonal message to large groups of people and then, they would, you know, get people into their funnel and they would work their way down over time. But marketing is evolving and that kind of activity isn’t as effective as it was, not that ever was that effective in the first place. I think in today’s world, that marketing requires a more generous act of connecting with people personally, targeting specifically the people who matter most and then, communicating to them with a message of empathy and service.
Lee Kantor: I think that is the trend of where we’re going with marketing. Even though we have access to a lot of inexpensive mass media tools, I think the most effective ones in today’s world in order to create that, as you like to say, the green dollar ROI is to get targeted, get specific, serve the people who matter most. And then, do that personally rather than, you know, in a mass manner. So, if you do that every day, good things will happen over time. But you’ve got to be in it for the long run. You’ve got to have a heart of service. And then, you can leverage our platform to make that happen. That’s the beauty of what we do. Our thing works. What’s your rap? It works.
Stone Payton: It works. It always works. Lee, it never doesn’t work.
Stone Payton: And that’s because it’s personal and it’s with a heart of service.
