BRX Pro Tip: How Mr. Beast Conquered YouTube
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, an incredibly important channel platform for so many of us is often YouTube. But how do you get the most out of it?
Lee Kantor: [00:00:18] Yeah. YouTube is a work in progress for us at Business RadioX. But somebody who has figured it out is a guy named Mr. Beast. If you haven’t checked out his videos, I highly recommend you check them out. They’re entertaining. They’re impactful. He has built the largest amount of subscribers of several channels on YouTube and has done a great job. And he started from scratch. He started as a teenager, and now they say that he could become the first YouTube billionaire from the work that he’s doing and the money that he makes from this platform. It’s expanded into lots of different areas.
Lee Kantor: [00:00:52] But I was listening to him explain how he does what he does. And on paper, it obviously seems easy and straightforward, but the devil is in the details in how you execute. But he believes that the first thing you have to do if you want to be successful on YouTube is create great videos that over promise and then over deliver. You have to do that at every single step. Everything you do on YouTube should lead the viewer to want to excitedly take the next step.
Lee Kantor: [00:01:22] And that’s in every aspect of the process. So, that means at the beginning, create great thumbnails that make a promise that encourages the viewer to click on the video. Then, the first few seconds of the video have to restate that promise in order to make the viewer want to watch more. And you have to overdeliver on your promise. And you have to have a payoff that surprises and delights the viewer, so the next time they see one of your videos on the screen that they’ll click on it.
Lee Kantor: [00:01:51] He says that it’s easier to create one video that gets 5 million views than it is to make 50 videos that each get 100,000 views. So, if you’re going to go to do YouTube, invest the time to make fewer, better videos. And invest the time in learning from the folks that are doing it the best, that is a great way to learn anything. So, in the case of YouTube, Mr. Beast is in a league of his own.
