BRX Pro Tip: Have Your Prospect Poll Their Network Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, lots of strategies, tactics in helping someone make the right decision to invest their energy and resources in using the Business Radiox platform to help people and grow their business, one of which is to have the prospect poll their network.
Lee Kantor: [00:00:23] Right. This is one of my favorite tactics in order to move somebody that’s on the fence about doing this or not, because it works pretty much every time. What I like to do is say, you know what? I don’t know if this show idea is a good idea or not, but one way that kind of test it in a safe way is, why don’t you just go out to your LinkedIn, and then ask them, and say, “Hey, my company is thinking I’m sponsoring a radio show on the Business RadioX network that targets business attorneys. Do you know any local business attorneys that I can interview that you think that would make a good guest on my show?” Just pull them, ask the question. And then, all of a sudden, these people are gonna be getting bombarded with their people in their network of, “Yeah, you should talk to Bob,” “Oh, you should talk to Bill,” or “How about me? Why don’t—I’d be happy to come on your show.”.
Lee Kantor: [00:01:15] When they see all this positive feedback, number one, they’re gonna be encouraged that this is viable. And number two, they’re pretty much announcing that they’re going to do a show because, now, if they don’t do the show, they’ve got to explain to people because the people are going to ask, “Hey, what happened to that chair you were thinking of doing?” They’re gonna have to say, “Yeah, I decide not to do it.” So, people don’t like to do that because it feels like they’re losing something. They’d rather be gaining something, and this is a very simple way to move the relationship forward, so they buy a show from you.