BRX Pro Tip: How Can I Leverage the Power of Sharing?
Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this morning. Lee, a key question I think for many of us is, particularly in the media world, how can I leverage the power of sharing?
Lee Kantor: [00:00:17] Yeah. I think the power of sharing is one of those things that signal to people that you’re a generous person, that your business cares about the community. It is kind of leading with a feeling of abundance rather than scarcity and that you’re there to help.
Lee Kantor: [00:00:36] And, at Business RadioX, we encourage guests to come back into the studio with a client, a prospect or a referral source for a second interview. That’s an easy way that we encourage sharing amongst the people that are in our ecosystem. This gives a new person an opportunity to learn about us that demonstrates our value propositions to our previous guests. And as we say, everyone wins when you share.
Lee Kantor: [00:01:02] The content that we create is also an area where we’re very, very generous. We share it without any restrictions. We share the content. We share the experience. Everything that we do every day is built on the premise that sharing is good and that everybody wins when you share.
Lee Kantor: [00:01:21] So, not only do we share the content that we create and we encourage our clients and our guests to share it as well, we also share the opportunity, the experience in the studio with our guests to share that with a person that’s important to them so we can fully demonstrate our uniqueness and the thing that makes us special in the community.
