BRX Pro Tip: The Power of Stories
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton Lee Kantor here with you. Lee, talk a little bit about your view on the the power of stories.
Lee Kantor: [00:00:11] Yeah, stories, anecdotes, case studies. These to me are all kind of in the same boat here. They’re so important in business because those are the things that get locked into people’s brains. People fall asleep when they see spreadsheets and numbers and charts and things like that. They need things that kind of they can remember. That leaves a mark. And your story, whether you know it or not, becomes their story. It becomes a story they share with other people.
Lee Kantor: [00:00:41] So if your story is super compelling and you tell it in the right way, it feels like that person listening to the story has lived that story as well. And then when that happens, that makes it easier for them to buy what you’re selling or to tell someone else about the service and to champion your service to somebody higher up in their organization.
Lee Kantor: [00:01:01] So try to make your stories compelling, insightful, powerful and easy to share. If you do invest the time in telling your story just right in order to get the effect that you desire, you’re going to see amazing results. So it’s worth the time and effort to take some of those anecdotes, especially the foundational ones, the critical ones, and really spend the time crafting them and wording it just right. So they leave the right impression and they get locked into your prospect’s brain so they can remember it and so they can share it.
