BRX Pro Tip: Getting the Most from BRX Pro Tips
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you this morning. Lee, we’re doing a pro tip on Pro Tips, let’s talk about getting the strategies/approaches for getting the most out of the Business RadioX Pro Tips.
Lee Kantor: [00:00:19] Well, we do this Business RadioX Pro Tips in order to share some of the thought leadership that we stumble upon through our kind of journey in business and in life. And share some of the folks that we find informative and useful. And this is something that you can do with our pro tips or anybody’s kind of tips that you find while you’re learning throughout your day. But if you take some of these pro tips or any pro tip and share them with your clients or your prospects, you can create another elegant, non-salesy relationship building moment.
Lee Kantor: [00:00:54] You know, you can say, “Hey, you know, I know that a few weeks ago or months ago you said you were struggling with this. Here’s a tip that might help you kind of get through that challenge.” It’s using information from other people in order to help you kind of build relationships with the people most important to you.
Lee Kantor: [00:01:13] Another thing you could do is, if you find a good one, you can serve it up to your community. You know, you can put it on your website, or on your blog, or on social media and go, “Hey, this was a great tip about sales.” Or, “This was a great tip about prospecting that I found useful and I thought you might find it useful.” You don’t have to create all your own thought leadership. Sharing and curating other people’s good thought leadership is very useful because people are bombarded with information.
Lee Kantor: [00:01:42] So, if you stumble upon something that you find useful, you know, be a good kind of corporate citizen and share that because we all want to learn and we all want to better ourselves. So, if you find something useful, share it with other people.
Lee Kantor: [00:01:56] And then, if you want to take it to the next, next level is do what we’re doing with these Pro Tips, start your own pro tips and share what you’re learning on a regular rhythm with the people who matter most to you. And then, you kind of develop your own thought leadership in this regard. So, there’s lots of ways that you can kind of use our pro tips or anybody else’s kind of tips in order to help you build relationships with other people, to help you stay connected to other people, to help you open doors with new people.
Lee Kantor: [00:02:27] And if you want to take that final step and start your own kind of pro tips or your own blog or what we do, then kind of go for it. But I am a big fan of pro tips. I think everybody should be doing a version of this, whether it’s written, audio, like we do, video. However you do it, I think it’s useful. It helps you with your brand. It helps you kind of serve your community. And it helps you establish yourself as an authority in whatever specialty that you have.
