BRX Pro Tip: Ways to Promote Your BRX Guest Appearance Transcript
Stone Payton: [00:00:03] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you, Lee, it’s an exciting time when you are preparing to go on air and be part of a Business RadioX show. What are some ways that our guest can pre-promote their Business RadioX guest appearance?
Lee Kantor: [00:00:20] Yeah, I think it’s great if you’re about to go on a show, if you can tell everybody through your social channels, “Hey, I’m about to be on this show, it broadcasts live at this time on this date. And you can go to this URL to listen to the show as it’s happening.” Another thing you can do to create engagement with kind of your followers and fans is ask them a question. What do you think I should talk about? What are some stories I should share or do you have a story that, you know, when we worked together that you think you would like for me to mention on the air?
Lee Kantor: [00:00:54] So, you can create some engagement with your community to let them know. What are some topics or, you know, some thought leadership I should share that you think I’ve shared with you that you think would be important to the listeners? Any advice that I’ve given you that resonates with you? So then, you can use your media appearance as a way to pre-promote, so you can create engagement. And then, during the show, while it’s happening, while you’re waiting for your turn to be interviewed, you can do a tweet or something and say, “Listen live. I’m about to be on the air in five minutes”, or something.
Lee Kantor: [00:01:23] And send that out to your audience and then, always after the fact, when you have the link to the interview, share that as well. But before the show, I would definitely have a couple of touches before the show to my audience that says, “Hey, I’m about to be on this show next week. Anything you want me to talk about?” And then, as it gets closer, to remind them and share URL of where they can listen in live.
