BRX Pro Tip: Promoting Yourself is Essential
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, here again, sometimes I think some of us are a little bit reluctant to do this, but the matter of fact is in business, promoting yourself, it’s essential.
Lee Kantor: [00:00:18] Yeah. You have to invest some time, energy, resources and letting other people know what you do and how you can help them. And it doesn’t have to be, you know, have a billboard necessarily about, “Hey, this is me. Look how great I am. You should buy my stuff.” It doesn’t have to be that inelegant. But you do need to invest some resources in creating some brand ubiquity around your service and your offering.
Lee Kantor: [00:00:42] So, that means it’s important for you to show up in places your prospects are, and they need to see you performing the service that you’re selling. That’s why at Business RadioX, we show up at business conferences, trade shows, business events. This helps remind our prospects of what we do and all the content that we produce at these events demonstrate how good we are at doing this kind of work.
Lee Kantor: [00:01:07] So, it’s one of those things where we create brand ubiquity and show up at these kinds of events, not only to serve our business community, which is part of our mission. And this is why we wake up every day and do the work that we do, but also to remind people, “Hey, this is us. We’re Business RadioX. This is the kind of work we do. We could be doing this for you.”
Lee Kantor: [00:01:27] And, we must be good at it because why are these groups inviting us to appear at these prestigious events to cover them? If we weren’t good at it, they wouldn’t invite us. And the fact that we’re there demonstrates it creates social proof and it lets people know what we do, how we do it, and why we do it. And it reminds them that we’re available to help them if the need is there.
Lee Kantor: [00:01:50] So, I think it’s super important to invest resources, letting people know what you do and how you can help them. But it doesn’t have to be in a traditional way. I’m not saying that you have to run ads for yourself. Demonstrate what you do by doing the work that you do in places where the people that are important to you see you doing this.
