BRX Pro Tip: Protecting Your Brand Transcript
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about protecting your brand.
Lee Kantor: Yeah. Branding is one of those things that you’re doing, whether you’re doing it intentionally or not. People are coming up with what your brand is, whether you’re putting any effort to brand yourself. So, it’s a good idea to be proactive and do some work to help you protect your brand in the market that you’re serving or for the show that you’re serving. So, the impression that you’re giving your guests, the way you behave, the way they see what you have in your studio or on your show, the way you interact with them, those are all opportunities to brand the way that you … you know, postings on social media, that helps you brand. The events you show up at helps you brand.
Lee Kantor: We just had a meeting with one of the influential associations here in the technology arena in Atlanta, and she loves our brand. She’s like, “Every time I’d bring you up, people rave about you. They enjoy their interviews. They appreciate you coming here. We look forward to working with you. I can’t wait to come up with new ways that we can work together.” So, our brand in this marketplace is very good, and that’s because we put an effort to do a good job for these people and show up at events that we think are high profile enough and worth our time to show up at, and really serve the heck out of everybody that comes in contact with us. And because of that, we have a brand that resonates locally, especially in the technology community. And we’re hoping to build that brand and have people around the country have the same exact experience.