BRX Pro Tip: 3 Reasons to Read More
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I have kind of gone in and out on reading consistently. I’m reading a book right now called Smart Brevity. One of our studio partners, John Ray, has shared his manuscript with me, and so I’m getting a chance to read through that. And I know that it’s good that I’m doing it, but what are some specific reasons to read and read more?
Lee Kantor: Three reasons to read more, number one, gain more knowledge. By being a subject matter expert in your niche allows you to charge more and separate yourself from your competitors. The more you know about your niche, the better you can serve your clients.
Lee Kantor: Number two, it sparks creativity. By reading books about other industries or other thought leaders that may be tangentially or not even connected to you allows you to connect dots about what is working somewhere else and see creatively if you can apply it in your field. This keeps you ahead of everybody else because you’re learning about how other things are successfully implemented and you’re pulling from that and bringing it into your world, and then that gives you, again, more of an edge.
Lee Kantor: And finally, it makes you way more valuable to your network because by summarizing what you’re reading, you’re helping your network save time because they didn’t have to read the books that you read. And it helps position you as another person that’s indispensable to your clients and to your team members.
Lee Kantor: So, reading more is only beneficial. It is not a waste of time. People waste so much time on so many things that really don’t bring value to themselves or to their network or to their customers. Reading pretty much always does if you’re reading business books and especially about successful people in business.
