BRX Pro Tip: Reasons Not to Have a Show Transcript
Stone Payton: [00:00:02] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I wake up every day, I know you do as well, thinking of and sharing reasons to have a Business RadioX show, but what are some reasons not to have a show?
Lee Kantor: [00:00:19] Sure. Occasionally, we get a person that comes in the studio, and we’re talking to them about what we do, why we do it. And then, sometimes, you can tell right away, it’s not going to be the right fit because their expectations are a little out of whack of what a show is and what it can be. And I’m not saying that it’s impossible, but if they’re coming in here trying to become famous or trying to get rich quickly, our platform is probably not the right fit for them.
Lee Kantor: [00:00:51] I’m not saying it’s impossible to become famous through this, or it’s impossible to get rich quick. It’s just that that’s not what I feel confident that we can deliver to a client. It might happen. It’s kind of a lottery ticket, and all the stars have to align in order for them to get the traction they need, in order to become famous or rich quick. But it’s not something I feel confident we can deliver, kind of, reliably and predictably. If they want to dominate their local market, if they want to serve their community, that I feel pretty confident that we can deliver. If they want to meet hard-to-reach people face to face, I feel pretty confident we can deliver that. But to become famous, a lot of things have to align in order for that to happen.
Stone Payton: [00:01:34] So, two reasons that come to mind from for me, one is value system. Look, if you’re not genuinely invested in supporting and celebrating the local business community at large and really want to help people day in and day out, this thing is going to wear thin really quickly. People are going to see through it. You’re not going to have fun. You’re not going to deliver value. You’re not going to get ROI. And that’s the second thing.
Stone Payton: [00:02:02] Another reason not to do the show is math. Look, do the math. Think through return on investment. And I’m not talking about just the money that you invest but, also, the time and the energy. And you’ll think—I mean, you’ll be able to see pretty quickly if you just do some simple math. And if the ROI isn’t just in your face, obvious right out of the gate, then don’t do it, forego it, and do something else.