BRX Pro Tip: Recognition Transcript
Stone Payton: [00:00:01] Stone Payton, Lee Kantor here with you for BRX Pro Tips. Lee, let’s talk about recognition. What are some ideas for providing the right kind of recognition to the right type of people for the desired outcomes?
Lee Kantor: [00:00:16] Yeah, I think it’s important when you’re talking about client retention to focus on recognition and don’t ignore that. It’s easy to forget what happens in the studio, but your client, your sponsors of your shows like to be recognized. And an easy way to do it is to recognize them by making a certificate or frame a certificate from office depot or create some sort of award that says, “Oh, you’ve hosted ten shows, congratulations, here’s some recognition” or “You’ve had one hundred guests on your shows” or “You’ve told fifty stories.” Create an event based on what they’ve done and then, reward them for that. And I think that that makes them happy, that they’re proud of it. That’s something that they will share on social media. It gives them kind of the credibility that they need in order to be successful to differentiate themselves in their market. And it’ll help keep them as a customer for life.