BRX Pro Tip: Make it Easy to Recruit Members to Your Community Transcript
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, this is part of our Make it Easy Series. No. You know, look, that’s our whole thing, right? We want to make it easy. And one of the things that we want to make easy, we want to make it easy to recruit members to your community. Let’s talk that through a little bit.
Lee Kantor: All right. The easiest way to get a stranger into your community and into the Business RadioX loop and your marketer for your show is just whenever you meet somebody, ask them if they know anyone who’s doing something interesting or impactful, so that you can interview them. The gift of doing an interview for someone is so compelling. It is so different. It’ll differentiate you from everybody else in your marketplace. This is the greatest gift you can give. It makes it super easy for strangers to refer people to you. It makes it easy for people to say, “Hey, I’d like to learn more, and come on your show, and talk about me.” So, it’s a lever that you can pull as frequently as you want in order to get the right people into your studio or onto your show, so that you can learn about them, they can learn about you, and then see if it’s a fit for you to do business some point down the road.
Stone Payton: And just a quick note too. People who may be kind of new to the Business RadioX family, let me tell you what’s not easy. What’s not easy is trying to explain this thing of ours, what we do, how we do it, why we do it to people who have not participated, who have not had a guest experience or been in the studio. You could drive yourself nuts, man. Again, make it easy. And Lee, I want to call it, you didn’t say where you were directly inviting the person. Can you speak to that real quick?
Lee Kantor: Right. And a lot of times, it’s better not to invite the person but to ask them if they know of someone else to nominate a guest for your show, know of somebody who is doing something interesting or impactful in your community. A lot of times what they’re going to go is, “What about me?” And you go, “Well, what about you? What are you doing?” And then, now, you’ve opened the door to have a meaningful conversation, not a small, talky networking conversation. So, just, you’re trying to kind of collect these people doing interesting and impactful things, get them on your show, get them in your network. And from there, build a community that’s really serving.
Stone Payton: That is the Business RadioX easy button right there.