BRX Pro Tip: Ways to Repurpose BRX Content Transcript
Stone Payton: [00:00:02] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, we have so much fun in the studio. We get a lot done. We build great relationships. We generate a ton of really solid content. Let’s talk a little bit about some ways to repurpose that Business RadioX content.
Lee Kantor: [00:00:19] Right. This is something. Again, it’s an unintended consequence of our actions. We focus so much on giving an ROI in terms of helping our clients meet the right people, so they can grow their business by selling more to these guests in the show that we kind of take for granted the amount of content that we capture. And then, if you’re really mindful and really strategic when it comes to the content capture, you can be asking questions during the interview that’s going to bubble up answers that you can use later on.
Lee Kantor: [00:00:47] And if you work closely with the marketing communications people in your client’s business, then, you can really, really be strategic. They can have an editorial calendar. They can say, “This month, we’re going to be asking these kinds of questions, and then we’re going to use that for an article that we’re going to run next month.” And you can talk about trends, and tips, and all these things that can you can ask your people that you know later on, you’re going to take that content and repurpose it down the road. So, be strategic and be mindful about what kind of questions you’re going to ask with knowing that you’re going to use some of that content later on down the road. So, we do that.
Lee Kantor: [00:01:24] Capturing testimonials, great use of our platform by asking people how they benefit from this or that organization. It’s a great way to capture that. The guest always says something nice. This works extremely well at events if you’re going to do your show in an event or conference, but it also works great in the studio.
Lee Kantor: [00:01:45] So, now you have this this content in an audio form. You can, obviously, use it in audio form. You can take out clips and kind of make mini podcasts with it, frequently asked questions with it. You can, then, transcribe the stuff. The transcription pricing has gone down dramatically, especially machine transcripts. You can, now, use it as tweets, and blog posts, and and web content, social media content in all of the channels. You can use the audio as a soundtrack for video. You can take a clip, use that audio clip, lay on some photo of the guest, logos, even the words on the screen. And all of a sudden, now, you have short video.
Lee Kantor: [00:02:23] So, the content totally flexes to whatever the desire you have to fit into the overarching marketing strategy of your client. So, there is no better way to capture content this easily and efficiently than using the Business RadioX platform.