BRX Pro Tip: Repurpose Your Work Again
Stone Payton: And we are back with BRX Pro Tips. Stone Payton Lee Kantor here with you this morning. Lee, our counsel is to re-purpose your work again.
Lee Kantor: Yeah. I think, this is another area that sometimes we forget that we have accumulated so much thought leadership and so much knowledge and we do so many good interviews that we take it for granted because you know what, tomorrow, we’re going to be doing another one. I think it’s important to periodically go back and then, maybe carve out the really good interviews that you’re really proud of. Maybe it’s with a high-profile person in the community. Maybe it’s for the thought leader. Maybe it’s with an author.
Lee Kantor: Get that thing transcribed, then place it in a variety of social media outlets that maybe you’re not leveraging right now. Obviously, one is LinkedIn. Make it a post at LinkedIn. I would suggest also the medium platform to re-purpose content. And then, Facebook obviously is another place where you can post this stuff. So, take the good content, transcribe it, you know, throw a nice photo in there and then, place it in LinkedIn medium or Facebook to just get more juice out of the squeeze.
Stone Payton: That’s well-put. I agree.
