BRX Pro Tip: Revenue Stream Media Training Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this morning. Lee, my favorite subject is me. My second favorite subject, of course, revenue streams. And I’d like to talk a little bit about this revenue stream of media training.
Lee Kantor: [00:00:16] Right. As more and more companies are kind of getting rid of their training department, they definitely outsource training. And we are in a great position to be trainers in terms of media training because we do so many interviews. We’re really good at it. We can provide a really good training framework and some ideas on how to help a company get their employees trained for the media. Especially with the advent of so many podcasts and so many radio shows that are out there now, it’s important for the employees to know what they’re doing and how to conduct a good interview. And we do have a lot of knowledge about doing that since we do it every single day. A lot of companies kind of budget for this stuff. A budget of $500 to $1000 is something that can probably be sold into a company pretty easily without a lot of bureaucracy because they have a budget for this stuff, and they know it’s important to get the word out and leverage the popularity of podcasting.