BRX Pro Tip: Reward and Celebrate Community Members Transcript
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about rewarding and celebrating our community members.
Lee Kantor: Yeah, this is something that’s really important. It helps retention. By finding ways, creative ways to reward and celebrate your most active and engaged community members, or clients, or prospects, or just people that are good power partners, your kind of role modeling the behavior. You want the less active community members to exhibit by holding up and spotlighting the ones that are doing the stuff you want them to do. So, that’s a kind of good thing to do just by itself.
Lee Kantor: But if you can create an event that brings the community together to celebrate what’s going on and the work you’ve done together, and that way, you can spotlight the more active people that are in the group, that’s fantastic. Corey does that breakfast. We’ve been to dinners with hosts before. We’ve hosted mixers. Some people have had dinner parties just with select groups. I know you’re part of kind of a breakfast slice meal with one of our clients that you bring what you come market mates, like people that are referral partners together to kind of cross-pollinate and work together.
Lee Kantor: So, there’s lots and lots of ways to leverage that network that we have in order to kind of just keep nurturing it and encouraging the behavior that we all want, which is more referrals, whether they’ll be guests or they’ll be clients. So, anything you can do to create opportunities that cross-pollinate groups that typically wouldn’t get together, that we are uniquely qualified to bring a real diverse group together, that’s good mojo and I recommend doing that. Anything, Stone, you thinking about?
Stone Payton: Well, just again, I want to reinforce, I think we’re uniquely qualified to do exactly what you’re describing because there’s this common thread among everyone who would participate in an event or a series of events like that, and it’s such a visceral, strong bond that they’ve all come to the platform, shared their expertise, celebrated their success, talked about their challenges. It’s such a strong bond. There’s so much you could do. You could stop right at supporting, and celebrating, and reinforcing, and spotlighting, but let me tell you something, there plenty of profit potential there as well.
Stone Payton: Look, in the not too distant future for beach house and mountain house. And both of those are going to be designed along these lines of bringing people together, like-minded people who have this common bond supporting, celebrating, but also challenging each other, and providing kind of next-level opportunity for everyone to fully capitalize on everyone else’s presence there. And I think there’s virtually no limit to what you can do for people, through people, with people, and for yourself if you frame things up and be thinking in these terms.
