BRX Pro Tip: Saving Money and Making Money with this Platform Transcript
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about both sides of the coin, if you will. That is demonstrating how you can both save money and make money using this platform.
Lee Kantor: [00:00:17] Right. We talk a lot about how this show can put you in front of hard-to-reach people, and that can improve your sales because you’re going to get a swing at selling these people something down the road. But it’s something to not ignore, especially if you’re dealing with enterprise-level clients is how Business RadioX saves money. Saves that money, it’s just a fact. The amount of content we create, and when we give that back to them in text form and transcribed, that is saving their PR team and their marketing communications team a ton of time where they would have had to interview an executive that the executive never wants to be interviewed. They’re always kind of pushing it off. It makes the PR person or the marketing communications person’s job extremely difficult because they don’t have the content they need in order to write the post, write the articles, and write the whitepapers that they need to do.
Lee Kantor: [00:01:11] We can work very closely with the marketing communications folks, and they can tell us, “Look, make sure you ask the three questions,” and we can just kind of weave that in. Then, we transcribe it. They have the answers. Now, they have the quotes they need, they have the information they need, and they don’t have to kind of ask that executive to spend more time answering questions or writing something they don’t want to write. And we’ve given it to them kind of on a platter. So, just that alone can save them hundreds, if not thousands of dollars a month, just in the time that the marketing communications and PR folks would be spending chasing down the same information that we’re capturing during an interview.
