BRX Pro Tip: Educate Your Clients About Search Benefits
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk a little bit about what our studio partners and our client host can and should be doing in terms of educating their guests, their clients, their listeners about the search benefits associated with participating on the Business RadioX platform.
Lee Kantor: All right. I think this is an area that we kind of take for granted and that you’ve got to make a point to tell your guests and your clients and your sponsors, everybody, that when they appear on a Business RadioX show, an episode that’s published, Google usually puts them pretty high up. Like when they search for their name or their company’s name, that post, that episode that they were on usually is one of the top 10 search results for them and their company.
Lee Kantor: So, it’s a good piece of content for them to have shown up high because it gives them the third-party validation that they were on a legitimate business talk network. It shows that they’re a legitimate company because then, they had enough, you know, gravitas to appear on this show. So, there’s a lot of benefits for them that their episode appears so highly in Google. And it’s not just the usual suspects of, you know, my LinkedIn and the usual stuff that usually shows up.
Lee Kantor: So, it’s important to make them aware that this is happening and this is part of the value. And especially if you’re trying to sell somebody something, letting them know that, “Hey, when you appear here, your client’s episodes are going to show up high.” So, they’re going to get SEO value from doing this. So, it’s important to make people aware, but I think we take it for granted because it happens so frequently and so easily.
