BRX Pro Tip: Share What Your Know Freely
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you and I are big proponents of this idea and sometimes, it’s a little bit counter-intuitive, especially for people who have very highly-specialized knowledge and expertise, but our take on this whole thing of ours is share what you know freely. You agree, right?
Lee Kantor: Absolutely. I think that one way that we demonstrate thought leadership and authority in our markets is that we are the place that shares all the stories about business that come in and we don’t charge for that. Another thing that we do is we share how we do what we do and why we do what we do. Anytime somebody asks us, “Hey, I’m starting a podcast” or “Hey, I’m interested in learning about how you do events or whatever”, we’re happily given them all of the details, exactly how we do what we do, to the software we use, to the equipment we buy. We happily share that information.
Lee Kantor: And I don’t think that doing that is something that you should create scarcity around that knowledge. Because when people are buying what you are selling, they’re not just buying what you know, they’re buying you and your relationships and your contacts and the all of you and that those things can’t be replicated by somebody else, even if they know the facts that you know, they don’t know the nuances that you know and they don’t have the scar tissue that you have. So, I think it’s important to be generous, freely share the knowledge that you have with as many people as possible. And not only does that demonstrate you know a lot, it demonstrates that you care a lot.
Stone Payton: It really does. And, you know, one of the basic tenets of our entire philosophy has been from day one, if you’re worried, at all, about somebody competing with you, I mean, our tenet has been, serve your competition and you won’t have any.
