BRX Pro Tip: Should I Charge for the Show Concept Meeting Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, the lifeblood of this business are effective show concept strategy sessions. Often, we call them show concept meetings. But, you know, there’s a lot of value that is transferred in those exchanges. Should I charge for conducting the show concept meeting?
Lee Kantor: [00:00:24] I think it’s a great question. I think everybody’s got to make this decision for themselves. We don’t charge right now. I’m definitely contemplating charging forward or at least putting a price on it. Whether we discount that price if they sign or charge a nominal fee, I think that there is value in charging. I think there’s definitely value in putting a price on it. That’s for sure. And then, remember, other experts and consultants charge for discovery.
Lee Kantor: [00:00:53] If you are going to talk to a consultant about your business, they’re going to have a discovery meeting with you. Sometimes, few hours where they’re gonna charge you. And, you know, the CPA is going to charge you. A lawyer is going to charge you for discovery to learn about what the problem is, to learn to see the best solution. So, it isn’t kind of an insane concept for us to be charging for this. And that whiteboard document that we produced during that meeting is valuable.
Lee Kantor: [00:01:21] Whether they use you or not, that’s good information for them to think about their business and who the important relationships are for them and where they are, in naming them, in getting the businesses down, the associations at 360 view of all their relationships, that’s an important activity that they probably haven’t done before or hadn’t done in a while. So, just going through that has tremendous value. So, it is definitely worth something. And when there’s a price associated with it, then it really locks into your customer the value that you’re providing.
