BRX Pro Tip: Specialize
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee. I’ve heard you touch on this topic from a variety of perspectives, but in just about every aspect of our business, it often really does pay to specialize, doesn’t it?
Lee Kantor: [00:00:18] Yeah. I think that when you specialize and you become that kind of go to person in one niche or two niches, or no more than just a handful of niches, then you’re going to be a service provider that folks are going to remember and trust, and they’re going to want to work with, rather than the person who does a little bit in lots and lots of different areas. You’re not memorable in any if you do that.
Lee Kantor: [00:00:44] So I think it’s much more powerful, it’s much more impactful to go deeper in fewer things. Get that really good depth of knowledge more than anybody else that those people know, in fewer areas rather than going wider in lots and lots of areas. Even though there might be opportunity in lots and lots of areas, I find it’s much better to have that depth of knowledge and skill in handling meaningful things that will be able to help you serve your clients better in the long run, especially in those areas.
Lee Kantor: [00:01:14] And they know they can trust you in that. It’ll be a lot easier to differentiate yourself. You’ll make a lot more money because you can charge more because you’re a specialist. You’re going to have a lot more impact and you’re going to have a lot less stress because you don’t have to worry about all these other things that other folks are kind of getting bogged down in. You’re going deep in a couple areas and you’re becoming that expert, that go to resource in those areas, and that’s going to make you stand out.
