BRX Pro Tip: Start a Group
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what’s your take on groups?
Lee Kantor: [00:00:10] Yeah. I think online groups is a fun place to play and see if you can start using that as a way for business development, for yourself, and for the niche that you serve. It’s a simple way to just find more people who might want to purchase what you have. And you start out by just serving those people, by starting a group that has the information that they’re looking for. You know, you just connect with people, invite them to a group that you’ve started, and that group’s sole purpose is to be a solution to a problem that you know that that target has.
Lee Kantor: [00:00:47] For example, if you’re a marketing firm that serves dentists, then create a group that serves dentists and it helps those dentists grow their practice because everybody in the group is going to be sharing best practices in their marketing. So, you get to be kind of that hub of that group because you’re the one who started it. And then, in the group are other people that are like-minded that wants to help that same type of person.
Lee Kantor: [00:01:13] So, it’s a simple thing to test. Every major platform has groups nowadays. And you can just start your group and start inviting people to it, start serving them, and see if that can help you build some relationships with people you don’t know yet and help them kind of grow their business.
