BRX Pro Tip: Testimonials Transcript
Stone Payton: [00:00:02] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk a little bit about capturing and sharing testimonials.
Lee Kantor: [00:00:10] Yeah, something I learned when I was in college getting my degree in advertising is that what you say isn’t nearly as important as what others say about you. So, that’s where the importance of capturing testimonials and creating this social proof for the guests and for your prospective sponsors. When other people are saying how effective your work is and how important it is, that is much better than you having to say it. So, everything you do in the studio, you have to make it easy to share the content that’s created in the studio so that it can be on social media.
Lee Kantor: [00:00:46] You want to be able to have all your participants know what your social media handles are, so they can connect with you and share the content that’s created by them. And you want to tell the guests that it’s very important for them to connect with you in the studio and to share their interview after it’s been published and even pre-promote before it’s been published. That would be ideal if you can pull that off as well. But it’s important to get the guests and the guests of your house show, as well as the guests of your client’s shows to tell the world that they were on the show, they had a great experience and encourage other people to get involved as well.
