BRX Pro Tip: The Company We Keep Transcript
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk about the company we keep.
Lee Kantor: [00:00:10] Yeah, it’s very important that all the studio partners we have out there in the marketplace are hanging around the right kind of people and they are. And that helps the studio partner. That helps all of their clients. When we are covering an event and we’re at a big event here in town or we’re partnering with the university or we’re inside of their incubator or their co-working space, they get the benefit of being associated with our brand and we get the benefit of being associated with their brand.
Lee Kantor: [00:00:37] When we get a university telling us how important we are to serving their mission, that’s good for us here locally, but guess what, it’s good for every single studio inside of the network. So, all of those kind of testimonials, all of those case studies from our constituents, everyone is benefiting from that. All of the guests that we have from the largest companies on the planet that come into all the studios to be interviewed, that’s helping every single one of us. It totally positions us differently than Joe’s podcast or some guy in the basement that’s doing whatever he’s doing over the phone.
Lee Kantor: [00:01:11] The people that are coming in to the studios, the pictures we have with these movers and shakers in the market is important because it helps elevate the brand, it helps elevate our studio partners, and guess what, it helps elevate our sponsors as well, because they get to benefit from that halo effect. They get to be part of the Business RadioX family, and they’re benefiting from that as well. So, it’s important to remember we are an important cog in the machine in the markets that we serve and our clients appreciate that and our studio partners get paid higher rates because of that.
