BRX Pro Tip: How Much Time Does it Take to Have a BRX Show? Transcript
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s get real, there’s a financial investment, there’s a time and energy investment, how would you describe the time and energy investment associated with having your own Business RadioX show?
Lee Kantor: [00:00:19] I don’t think the time is as much as people think it’ll be. A lot of it is just getting over the fear of can they do it or not. And I think that we do a good job in terms of training them and preparing them to host their show and to do the work required in order to make sure the right people are being part of the show. So, our training is a critical component about having their own show.
Lee Kantor: [00:00:42] But once they’ve been fully trained and they were confident that they can do this professionally through our platform, I think a lot of the time is spent just kind of imagining who the dream guests would be, you know, getting clear on who your guests are going to be, writing them all down, getting that dream list going in terms of companies and individuals. And then, you want to spend some time emailing these people and note that we have templatized that it’s already given to them, that they just have to kind of plug and play with the information and then, just, we give them a scheduling tool.
Lee Kantor: [00:01:13] That doesn’t take time. Then, the people schedule themselves and all of a sudden, the show start becoming booked. Now, the next activity they have to do is show up here for an hour, hour-and-a-half to have the actual show, the show takes maybe 45 minutes. We train them how to get the most out of that hour-and-a-half. So, they got to commit an-hour-and-a-half for that part. Maybe, what do you think? Two to five hours, less than five hours a week for a monthly show, right?
Stone Payton: [00:01:37] I think a lot less than five hours a week.
Lee Kantor: [00:01:38] It’s less than a total of five hours a month.
Stone Payton: [00:01:41] Easy. Okay.
Lee Kantor: [00:01:41] Like an hour a week, don’t you think? If you average an hour a week, you can have a fully-booked show with your best prospects in here and give them a great experience and have follow-up meetings afterwards. So, that would include the pre-show, the actual show, and the follow-up, is less than five hours a month.
Stone Payton: [00:02:01] It’s way less than five hours a month. Maybe we should go back and look at the exact method. It’s way less than five hours a month. And I got to work on being more polite about it, but it’s way, way, way less than what they’re doing on all these other strategies that just don’t produce results. So, yeah, the time investment is absolutely nominal and incredibly modest in contrast to the return on investment.
