BRX Pro Tip: David Cummings Tip for Entrepreneurs
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I both are super fans of a guy named David Cummings here local in the Atlanta area, and he’s got a tip for entrepreneurs.
Lee Kantor: [00:00:15] Yeah. I read his blog every week. I recommend to other people do that as well. He’s a smart guy. He built a business, sold a business, and really reinvested into the startup ecosystem here in Atlanta. And I think he’s one of those unsung heroes who are doing super important work. And his blog always has good information.
Lee Kantor: [00:00:33] This recent blog post he wrote about, when you’re a startup founder, it’s more important to fall in love with the market you’re targeting, and not necessarily the idea you have that is going to solve the problem in the market. There’s a big difference.
Lee Kantor: [00:00:50] If you found a market that’s receptive to the problem you’re solving, then you can keep tweaking and trying to sell that market something over time. But the market is the key and the market is trying to give you clues to what they need. And it’s your job to follow the breadcrumbs and deliver on a solution that’s going to solve the problem that you uncovered.
Lee Kantor: [00:01:12] The idea is secondary to determining if the market is there and is ready to buy what you are selling. Plenty of great ideas are just ahead of their time. That’s why customer feedback is key in order to match your service to the market.
