BRX Pro Tip: 2 Seth Godin Tips Worth Remembering
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you and I really do enjoy following all of Seth Godin’s work. We read his books. I know you participated in the Seth Godin MBA program. He just has so much to offer, I think. And a couple of specific tips have surfaced for you that you felt like are worth sharing. Yeah?
Lee Kantor: [00:00:25] Yeah. I have a folder where I put all of Seth Godin’s newsletters, and I was going through that folder recently, and there were two tips that he had in there that I think are super important. And it really is critical for entrepreneurs, especially small business owners, to really understand these points.
Lee Kantor: [00:00:48] The first one was, you have to tell your clients that they’re going to be paying a lot when they work with you but they have to know that they’re going to be getting a lot more than they paid for. You don’t want to be the low price provider. You don’t want to be the cheapest person in the industry that does what you do. And your clients should know that they are going to pay more for you, but they’re going to be getting a lot more than they paid for. And that clarity is going to help you attract the right people to be your clients.
Lee Kantor: [00:01:23] And the second thing that’s important when you’re especially talking to prospective clients is that you have to tell them that you’re not going to lie to get the work. You’re not going to just say whatever it is you have to say in order to get the business. That’s so important. They have to believe that you are watching their back, that you have their best interests at heart, and that you’re not going to just say what you have to say in order to get the business.
Lee Kantor: [00:01:50] So, if you kind of take these two points to heart and start sharing them with your next sales prospect, I think they’re going to appreciate your honesty and I think that you’re going to get more of the right kind of clients.
