BRX Pro Tip: Track and Tweak Transcript
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Two very important disciplines in this thing of ours, Lee. Track and tweak.
Lee Kantor: [00:00:11] Yeah. With so much information at our disposal nowadays, it’s important to really pay attention to the data, analyze, and tweak the activities that you’re doing that aren’t getting you the outcome that you desire. So, be mindful of the things you’re doing. Do some sort of journaling, do some sort of kind of a checklist thing of what you’re trying to accomplish, and make note of what’s working and what’s not, so you can eliminate what’s not.
Lee Kantor: [00:00:38] And you have to always be kind of holding yourself accountable to the activities that you’re doing every day. And just because you have a routine that, every day, you’re doing these five things, you should check to make sure those five things are doing what they’re supposed to do and they’re accomplishing your goals. Because if your goals aren’t getting accomplished, month-after-month, then you’re going to have to make a change. And the best way to know what to change is to figure out what’s not working.
Stone Payton: [00:01:03] And, sometimes, this kind of thing can sneak up on you, right? Because something you’ve been doing for, I don’t know, two, three, four, five years and it’s always worked pretty well and you kind of sort of fall into that habit. And it just doesn’t produce the same results, the same caliber results that you used to get. So, it’s an important discipline to be objective and genuinely track. And then, don’t be bashful about tweaking. You know, that next step may be a little bit rough, but you got to track that, too. So, it’s an ongoing thing. Track and tweak, and track and tweak, and track and tweak.
Lee Kantor: [00:01:34] And then, I’d add a third thing, is to experiment. So, try new things periodically just to see if they work. But wall them off so that if they don’t work, you can get rid of them quickly.
