BRX Pro Tip: Trade Offs of Using Only Digital Communication Tools
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic is the tradeoffs of using only digital communication tools.
Lee Kantor: [00:00:13] Yeah. I think that in today’s world a lot of people are really quick to use digital communication tools and I’m talking about texting, email, social media, those kinds of things. And those means of communicating are super efficient. You can preplan them, you can do them – you could be on the beach somewhere and there can be a tweet going out or an email from you that is part of a cadence that is automated.
Lee Kantor: [00:00:39] These things are super affordable nowadays, so it’s very tempting to kind of lean on all of these tools as the most important way that you communicate. But don’t think that something that is free or inexpensive doesn’t come at a cost because the cost you pay by relying solely on digital-only communications strategy is that you’re losing all of the non-verbal cues that happen when you talk to somebody face-to-face.
Lee Kantor: [00:01:09] So, I think it is so important to include some manner of communicating face-to-face, in person, if possible; if not, over Zoom or a phone call, or – you have to create a mechanism that helps you communicate in real life with real human beings in some way because remember that 80% plus of human communications happens non-verbally. And if you’re only using digital communications, you are basically saying, I’m only going to be using 20% or less of the information available to me when I’m communicating with the people that are supposedly important to me.
Lee Kantor: [00:01:51] So, I think it’s great to use digital communication tools but understand their limitations, understand that there is a tradeoff of using these tools. And, I wouldn’t go all in 100% only digital communication. I think that you have to invest some time in some sort of face-to-face, in real life, human-to-human communication, whether it’s done digitally with Zoom or whether it’s done, you know, in person at a conference or trade show or retreat or something along those lines.
