BRX Pro Tip: BRX at Your Next Conference or Trade Show Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about this idea of having Business RadioX at your next conference or trade show.
Lee Kantor: [00:00:13] Yeah, we do so much work in conferences and trade shows in the local market here. It’s a great tool for our clients to really capture a ton of content. And I’ll tell you something that happened on the last event we did for the GWBC in Gwinnett County Infinite Energy Arena was that we did 18 interviews in about six hours. And just by itself, they were blown away with the amount of content. They were very appreciative of the interviews that we did for all their sponsors, and their members, and things like that.
Lee Kantor: [00:00:45] But one of the biggest benefits that they got was us asking for a testimonial about how that the GWBC has helped them. And each to a person, each person said, “They helped me do this,” or “I got this client because of that,” or “I wouldn’t be in this financial situation if it wasn’t for them.” And in the—when the executive director talked to us after we debriefed, she said that it has taken them decades to get that number of testimonials. People say they want to give a testimonial, but they never actually give the testimony. And we gave it to them in audio form and transcription form. So, they were able to use that, and they will use that for years and years to come.
Lee Kantor: [00:01:24] So, just capturing trade shows is—I mean, testimonials is a great reason to have us at your trade show. Just for that alone. Not only as additional revenue streams, non-dues revenue for some of these nonprofits. From a financial standpoint, it’s fantastic for the event or the sponsor of the event, but just from the content capture is another huge benefit of having us there.