BRX Pro Tip: We are Special Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, my granddaddy used to always say, “It’s a poor dog that won’t wag its own tail.” And you sort of have your own version of this because you have been known to say on more than one occasion, “We are special.”
Lee Kantor: [00:00:20] Yeah. And what I mean by that is that by being part of Business RadioX and being the Business RadioX studio partner or even the host of a Business RadioX show, you’re telling everybody that we’re special and that we have something to offer that’s different than everybody else. And what we do and what we offer, partially, is our expertise, partially is being part of a brand that is so powerful and meaningful in the communities that we serve. And because of that specialness, this expertise that allows us to differentiate ourselves from everybody else, that we don’t have competitors when we’re hosting a show. We’re the ones that are doing it on our network. We’re the only ones doing something like that, and that this is the only place that our prospects can get this. They can’t get it somewhere else.
Lee Kantor: [00:01:08] And I know, Stone, that’s important for you when you’re selling that you’d like to sell things that they can’t get anywhere else. And because of that, we can charge higher than usual fees, and we can give them confidence that they, too, will be able to persuade their prospects to pay their fees because they’re part of the platform. And anybody that’s part of the platform kind of has earned the right to sell at the rate that they sell at.